Gilly Hicks: Interview Project - Senior Designer

The Challenge Gilly Hicks were looking for an Activewear specialist to lead their design team as they transitioned from what was primarily an intimates brand, to an Active-Lifestyle focus. My expertise lent itself to Swimwear, Intimates & Soft dressing up until this point, however, I had always been passionate about pursuing a career in Activewear, and jumped on this opportunity to expand my skillset.

The Results I analyzed the competitive and aspirational market, immersed myself into the customer mindset, and studied the brand handwriting. Against the odds, the below project secured my position on the team. I have seen great success in my first year at Gilly, and my categories have since expanded to include total Activewear, Tops, Outerwear, Fleece/Essentials and Seamless.